2020 we received the assignment to become the outsourced marketing department of Parken Zoo. Our mission was to increase sales and the number of visitors in the middle of a pandemic.
We made a communications plan with clear objectives stemming from the ambitions of Parken Zoo.
The assignment included everything from idea generation, creative implementation, content production for campaigns and influencer marketing.
After just 12 months of working together, Parken Zoo made profit for the first time in years, despite the pandemic.
The effect was visible in social channels, where for example the Instagram account saw a rise of over 1000% in visits.
Rebecca Batsoulis / Felicia Röding
2020 - 2022