Ownershift is a politically independent think tank with the purpose of shifting societal power structures through ownership. The long term goal is to diversify ownership, starting off with increasing the percentage of female ownership in Sweden.
A kick-off mapped Ownershifts current situation, the thresholds and pinpointed the smartest efforts to support Ownershift.
Our work has included:
Creation of report on ownership in Sweden
Credibility through collaborations
Social Media campaigns
Engaging big influencers/profiles
Interviews in national and business media
Reach for launch of Ownershift report 2023: 21 603 000
Media outlets: 56, e.g. DI, Breakit,, Aftonbladet, SvD, Realtid
Message: Female ownership - presented by Ownershift
Social Media Strategy